MARKETING SUPPORT

PlayStation

•	National print advertising campaign in leading
	comic and gaming enthusiast publications

•	Custom publishing campaign

•	Consumer demo sampling program  

•	Extensive channel and retail support -POP, demo
	sampling and store-front mailings

•	Extensive Public Relations campaign

PC

•	Online advertising/consumer promotion with
	leading gaming enthusiast sites

•	Wide-scale consumer demo sampling program
	(online and covermount)

•	POP/Channel (custom shelf talkers, custom
	designed PC box) 

•	Extensive Public Relations campaign